Websites for HVAC, plumbing and roofing companies: fast on a phone, a page for every area
Emergency searches happen on phones, and the first site that loads gets the call. We rebuild home services sites so pages load in under two seconds on a mobile connection, with a page for every area you serve.
What’s at stake for home services
- Slow pages lose jobs
- Pages that load in under two seconds convert 57% better than pages taking three to four, and only 38.4% of WordPress sites pass Core Web Vitals on a phone.12
- Page builders on every page
- Google's target is the main content in under 2.5 seconds for at least 75% of visits. Page builders load code for features a page doesn't use, and every extra script delays it.3
- Being found by AI assistants
- Only 14.7% of small and mid-sized businesses feel confident optimising for AI search, yet 76% say being cited by assistants is very or extremely important.4
What we build instead
- A page for each service area and service, generated from one source of truth so nothing drifts.
- Click-to-call and quote forms that work on the first tap.
- Structured data for each location, so search engines and assistants can quote your hours and areas.
A working example: Northstar Home Services
Heating, cooling, plumbing and electrical, with a page for every service in every town it covers. The business is fictional; the site, its speed and its accessibility are real.
- Mobile
- 96
- Accessibility
- 100
- JavaScript
- 11.8 KB
- Pages
- 79
Lighthouse on a phone, recorded on October 28, 2026.
Open Northstar Home Services
Fixed prices, hosting included
Every quote is fixed after the free scan. Hosting on Cloudflare’s free tier costs nothing.
Launch
Up to 10 pages. Clinics, studios, practices.
from $2,900
Practice
Up to 40 pages, forms, booking, multi-location.
from $6,500
Catalogue
Hundreds to thousands of product or listing pages.
from $12,000
Care
Optional, after launch: monitoring, monthly edits and a person on call.
$149 a month
Guides for home services
- Website speed and enquiries: what Core Web Vitals mean for a local business
Google's three Core Web Vitals in plain English, the scores to aim for, and why a faster page brings more enquiries.
- Joomla, Wix and Squarespace: when to move, and what it costs
Joomla 3 and 4 are past end of life, and site builders trade ownership for convenience. How to tell when it's time to move, and what a move costs.
- How much does a business website cost in 2026?
What US designers and agencies charge for a small-business website in 2026, what drives the price, and the running costs people forget.
Or read the questions owners ask us.