Websites for boutique hotels and inns: beautiful, fast, and built to book direct
Guests fall for a property on its photos, then book wherever is fastest. We rebuild hotel and inn sites so the rooms are on screen in under a second, booking is accessible, and booking direct is the easy path.
What’s at stake for boutique hotels
- Heavy heroes on a phone
- Google's target is the main content in under 2.5 seconds, and a full-width slider or autoplay video at the top is the heaviest thing a phone has to load first. Pages under two seconds convert 57% better than pages at three to four.12
- Accessibility for guests
- Hotels are public accommodations under the ADA, and the Justice Department's position is that this includes their websites. More than 5,000 digital accessibility lawsuits were filed in 2025.34
- Overlays aren't a fix
- About a quarter of 2025's website accessibility lawsuits were against sites that already had an overlay widget installed.5
What we build instead
- Room and suite pages with photography that loads fast at every size.
- A booking path that hands off to your booking engine in one step, and works with a keyboard.
- Seasonal offers and events your team can publish without a developer.
A working example: The Saltmarsh
A 24-room coastal inn: cinematic pages that stay fast on a phone and send guests to book direct. The business is fictional; the site, its speed and its accessibility are real.
- Mobile
- 96
- Accessibility
- 100
- JavaScript
- 13.7 KB
- Pages
- 22
Lighthouse on a phone, recorded on October 28, 2026.
Open The Saltmarsh
Fixed prices, hosting included
Every quote is fixed after the free scan. Hosting on Cloudflare’s free tier costs nothing.
Launch
Up to 10 pages. Clinics, studios, practices.
from $2,900
Practice
Up to 40 pages, forms, booking, multi-location.
from $6,500
Catalogue
Hundreds to thousands of product or listing pages.
from $12,000
Care
Optional, after launch: monitoring, monthly edits and a person on call.
$149 a month
Guides for boutique hotels
- Website speed and enquiries: what Core Web Vitals mean for a local business
Google's three Core Web Vitals in plain English, the scores to aim for, and why a faster page brings more enquiries.
- ADA website compliance for small businesses: what the law says in 2026
The ADA applies to business websites, but names no technical standard. What that means in practice, the lawsuit numbers, and what to do.
- Why accessibility overlays don't make you compliant
Overlay widgets promise one-line compliance. The FTC fined one vendor $1 million for that claim, and sites with widgets still get sued.
Or read the questions owners ask us.